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Terms & Conditions
Last updated: 29 June 2026
1. Who we are
Priora ("we", "us") is operated by Priora (the "seller"), based in Denmark. You can contact us at info@priora.dk. By using Priora you agree to these Terms.
2. Merchant of Record
Paddle.com Market Limited ("Paddle") is the Merchant of Record for all subscriptions sold through Priora. Paddle handles payment processing, billing, sales tax/VAT, refunds, and chargebacks on our behalf. The receipt you receive will show Paddle as the seller. Paddle's Buyer Terms apply to your purchase, in addition to these Terms.
3. The service
Priora is an AI-powered personal coaching tool. It is not a substitute for medical, psychological, legal, or financial advice. You are responsible for decisions you make based on guidance from Priora.
4. Account & free trial
New accounts include a 30-day free trial with full access. After the trial, continued access requires a paid subscription (monthly, yearly, or Lifetime of Product Access). You may cancel a recurring subscription at any time from Settings.
5. Subscriptions & billing
Monthly and yearly subscriptions renew automatically at the then-current price for the selected interval until cancelled. Cancellation takes effect at the end of the current paid period; you keep access until that date and we do not pro-rate partial periods unless required by law. Prices may change with at least 30 days' notice before your next renewal. Applicable taxes (e.g. VAT) are added at checkout by the Merchant of Record. Failed payments may result in suspension or downgrade of access until payment is resolved. Refunds are handled per our Refund policy.
6. Lifetime of Product Access
Where we offer "Lifetime Access" or "Lifetime of Product Access", this means access to the purchased product for the lifetime of that specific product, while the product remains commercially available and technically supported by us. It does not mean the lifetime of the customer, the lifetime of the customer's business, or the lifetime of our company. It means the lifetime of the relevant product or product version as determined by us in good faith.
Lifetime of Product Access includes the right to use the product features that are included in the lifetime plan at the time of purchase, subject to these Terms. Unless expressly stated otherwise, it does not include:
- personal support or guaranteed response times;
- custom development or configuration;
- consulting, onboarding, training, or implementation services;
- future paid add-ons, modules, integrations, or premium features;
- features released as separate products;
- third-party services, third-party API costs, hosting overages, storage overages, usage-based fees, or transaction fees;
- any service level agreement, uptime guarantee, or dedicated infrastructure.
We may update, modify, replace, or remove features as part of the normal development and operation of the product, provided that we do not materially remove the core functionality of the purchased lifetime plan without reasonable cause.
We may discontinue the product, a product version, or the Lifetime of Product Access plan if we determine that continued operation is no longer commercially, legally, security-wise, or technically reasonable. In such case, we will provide reasonable prior notice where practicable and, where feasible, offer one or more of the following: continued access for a transition period, data export, migration support, or access to a comparable alternative product or plan.
Lifetime of Product Access is conditional on continued compliance with these Terms, including acceptable use, payment of any applicable taxes or usage-based charges, and compliance with applicable laws. We may suspend or terminate access in case of misuse, security risk, non-payment of applicable charges, or material breach of these Terms. Lifetime of Product Access is non-transferable unless we expressly agree otherwise in writing.
7. Acceptable use
You agree not to misuse the service, including but not limited to: attempting to reverse engineer it, using it to harass others, uploading illegal content, or violating any laws. We may suspend or terminate accounts that breach these Terms.
8. Intellectual property
Priora, including its software, design, and content, is owned by us. You retain ownership of content you create (check-ins, reflections, goals). You grant us a limited licence to process your content solely to provide the service.
9. Suspension and termination
We may suspend or terminate your access if you breach these Terms, abuse the service, or fail to pay. You may delete your account and all data at any time from Settings, which will also cancel any active subscription.
10. Limitation of liability
To the maximum extent permitted by law, our total liability is limited to the fees you paid in the 12 months preceding the claim. We are not liable for indirect or consequential losses.
11. Governing law
These Terms are governed by the laws of Denmark.
12. Changes
We may update these Terms. Material changes will be communicated via email or in-app notice at least 14 days before they take effect.
See also: Refund policy · Privacy notice